Strategic Communications Manager

Digital Media Strategist · Integrated Communications Marketer · Graphic Designer  

Integrated marketing communications professional with experience in the non-profit sector, as well as with the media industry in both journalism and public relations capacities.

Areas of Expertise

·     Social Media Management
·     Website CMS
·     Social Media Ads
·     Adobe Creative Suite
·     Branding
·     Developing Digital Audiences
·     Writing & Editing
·     AP Style, Chicago Style, APA Style, & MLA Style

Proficient Skills

·     Digital & Print Content Development ·     Photography
·     Google Analytics & Adwords
·     Video Production & Editing
·     Search Engine Optimization

Professional Experience

College of Agricultural and Life Sciences | University of Florida Institute of Food and Agricultural Sciences | October 2016 – present | Gainesville, FL
Strategic Communications Manager, 2016 – present

  • Sets the communications, marketing and social media strategy for the college
  • Writes news releases and other stories of students, alumni and teaching faculty
  • Designs and oversees the production of college marketing materials

The James Madison Institute | July 2014 – September 2016 | Tallahassee, FL
Director of Creative & Digital Strategy, 2016 · Digital Strategist, 2014 – 2015 · Intern, Summer 2011 & 2013

  • Covered content topics including education choice, healthcare, energy and the environment, criminal justice reform, property rights, and thrift ethic from a non-partisan, free-market perspective
  • Played a digital communications role in state-wide legislation reforms including: the repeal of Florida’s civil asset forfeiture law, and the passing of personal learning scholarship accounts for children with unique abilities
  • Increased Facebook followers by 33%, Twitter followers by 45%, and website visitors by 22% since July 2014
  • Set the strategy for digital marketing and advertising campaigns
  • Earned $15,000 in grants in addition to a monthly recurring Google Adwords grant
  • Designed publications, promotional materials, and ads, as well as conceptualized graphic design projects as the design project manager when using vendors
  • Wrote press releases, media advisories, Journal articles, and email and newsletter content
  • Shot, edited, and produced video projects, including a Constitution Day event promotional video receiving 18,682 views – the Institute’s largest viewed video
  • Served as co-project manager on the upcoming launch of the Institute’s new website redesign, which included detail-oriented content migration from the previous site, vendor selection, and design and organization of site
  • Garnered thousands of impressions for the 2015 “Sharp Mind, Noble Heart” education choice video with other communications/policy team members and coalition partners including placement at local Florida media outlets, Oscars, Super Bowl, CNN Español, blogs, and social media outlets
  • Supervised the workflow of interns in the communications department

UF Housing & Residence Education | August 2011 – May 2014 | Gainesville, FL
Resident Assistant, 2013-2014 · Peer Mentor, 2011 – 2013

  • Served as a resource to residents, community builder, customer service provider, and team player
  • Crisis responder to maintenance, medical, and emotional emergencies
  • Developed the year-long curriculum for the Returning Gators Living Learning Community in Murphree Hall, geared for sophomore students and their professional development

Tallahassee Democrat Newspaper | May 2013 – July 2013 | Tallahassee, FL
Newsroom Intern, 2013

  • Wrote stories in various beats including: local, business, breaking news, government, and arts
  • Shot, edited, and produced video-storytelling pieces with accompanying written articles and photos
  • Published as the paper on its social media outlets on Fridays and weekends

WUFT-FM | January – May 2013, 2014 | Gainesville, FL
Video Reporter, 2014 · Web Producer, 2013

  • Pioneered the mobile journalism initiative by pitching stories and reporting in real-time for immediate coverage
  • Wrote articles for the online audience with accompanying produced and edited videos
  • Interviewed on the WUFT 5 p.m. live news show to discuss written stories

National History Day | May 2012 – June 2012 | College Park, MD
Contest Intern, 2012

  • Supported National History Day staff in planning and hosting the 2012 competition with more than 3,000 competitors (ages 11-18) and their families
  • Managed NHD social media accounts
  • Collaborated with tech and sound operators in coordinating jumbotron equipment and other sound needs
  • Created visuals using Photoshop for the awards ceremony

Sachs Media Group | May 2011 – July 2011 | Tallahassee, FL
Public Relations Intern, 2011

  • Edited and wrote press releases, media advisories, opinion pieces, and website and blog content creation
  • Pitched opinion editorials to state-wide media outlets and built media contact lists
  • Created social media strategies and content
  • Worked on 16 client projects and proposals with topics ranging from health/science and technology, to philanthropy, community and safety issues

Education · Credentials · Awards

Bachelor of Science in Journalism (Summa Cum Laude) – UNIVERSITY OF FLORIDA (2014)
Bachelor of Arts in History (Cum Laude) – UNIVERSITY OF FLORIDA (2014)
Italy Study Abroad Program – UNIVERSITY OF FLORIDA (July – August 2012)
Master of Science in Integrated Marketing Communications – WEST VIRGINIA UNIVERSITY (2018 expected)

Capital Area Gator Club – Board of Directors · Communications Director · 2015 – 2016
Member – Florida Public Relations Association, FPRA
Member – Society of Professional Journalists, SPJ

Social & Interactive Media Award (Team) – Spark Freedom National Trendsetter Awards – 2015
R.A. of Distinction Award for Curriculum (Individual) – UF Dept. of Housing & Residence Education – 2014
Emily Howard Bateman Scholarship (Individual) – UF College of Journalism & Communications – 2013, 2012
Barbara Frye Scholarship (Individual) – Florida Capitol Press Corps – 2013, 2011
1st Place for General News Photography (Individual) – Mark of Excellence Region 3 Award – SPJ – 2012


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